I didn't set out to spend three decades studying the space between what founders want and what they actually produce. I set out to help people build better businesses.
Right now, without realizing it, you're running a mental image of what your company is capable of becoming — and that image is already shaping the decisions you make today.
You've made the decision. The pivot makes sense on paper. The exit conversation is overdue. The bold new direction is, by every rational measure, the right call.
If you've ever pushed harder, worked longer hours, read every productivity book on the shelf, and still found yourself circling the same plateau — you don't have a discipline problem. You have a paradigm problem.